Why we're here
Picture it. Pasadena, California—1960. A small health food store creates a delicious, naturally low-fat granola-our first product. Becoming very popular in health food stores across the state, people begin asking for other products made with simple, wholesome ingredients. Our response? Develop delicious cereals, crackers and cookies that make eating a pleasure—every day.
While the business has grown, our mission has never changed: Give people truly flavorful, wholesome foods made with simple ingredients. We are passionate about creating foods with real nutrition and the delicious tastes and flavors of nature without artificial flavors or preservatives, hydrogenated oils, or high fructose corn syrup. It is our commitment and philosophy to you—and the world.
Back to Nature Philosophy
Happiness
Food should make you smile
Connection
Food should connect you to family, community and the planet
Simplicity
Food should be uncomplicated—deliciously simple
Natural Ingenuity
Food should be made with the finest ingredients
This is our credo and our inspiration. We will continue on this mission to make life a little simpler for you by making wholesome and delicious products with nature's
finest ingredients.